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A domain name is an online public identity of a brand used by users to find your business website on the internet. It needs to be highly appropriative in the sense of defining your business and being remembered in the words of people. And suppose what? You found a perfect domain name for your business that exactly relate with the organization’s purpose and vision and it’s catchy as well, but unavailable, which is quite possible to be considered.

There are billions of live website available on the internet, so there is a heavy probability that your competitor or someone with similar services, as of yours, might have already purchased that domain name, which you thought you’ll get very easily. This is why it’s highly recommended to have checked if your desired domain name is available or not.

There are service providers who allow you to a set up your blog or a simple basic webpage for free. But it should not be a preferred choice because in such case your site's domain becomes the subpart or subdomain of the main website of your service provider. Owning a subdomain for an individual business negatively impacts brand value.

So, for setting up a full-fledged website you need to buy a unique domain name and get it registered on your name for using it exclusively for the period you have paid. If you want to enjoy the process effortlessly get it renewed on a regular basis.

An already registered domain can’t be reregistered by someone else. The easiest method to check if a domain name is available or not is performing a web search. It’s simple, type in the domain you want along with the top-level domain, or TDL such as .com or .net or .in and you’ll get results that your searched domain name is already registered or not.