Blog

For establishing your online presence, do businesses need to have a premium domain? This question pops up in the mind of every small business owner or entrepreneur at the early stage of their businesses.

The normal cost of registering most of the domains is equivalent to the price of your morning coffee cup. And premium domains are those for whom more than one buyers are ready to spend dollars to attain it. Suppose you two domains ‘www.insurance.com’ and ‘www.getinsured.com’. Both are relevant for representing an insurance business online but the former is more brand-able and memorable.

It is a considerable fact that two people cannot own the same domain name as it defines the identity of the business. Premium domains names are generally short in length, simple, meaningful and memorable and defines the business category so that the visitors can find it easily.

There are multiple factors that qualify domain names to appeal to businesses planning to buy a premium domain:

Since the premium domains name are easy to remember and meaningful. They can bring more business and are great for business marketing. Considering a lengthy domain name in the era of voice search would help you clear a radio test for searching a website ready for SIRI, Alexa or other virtual assistants.

A domain name is the online identity of a business. An upright domain name can help you build a strong online brand presence. The cost of the premium domain names varieties between hundreds or thousands of dollars. Investing in a premium domain beneficial, it helps your visitor find you conveniently but at the same time, it is not necessary if you are not buying it for a business purpose.